Generally, a trademark protects a brand name, whereas copyright protects original content, like a book, movie, or photograph.Ī trademark for your logo is not a requirement (though it is highly recommended), nor is it necessary in some cases. Often people confuse a “trademark” and a “copyright”. The legal protection usually means that nobody but the trademark owner can use the trademark for the same kinds of goods and services, and sometimes no one can use it for anything at all, as we will explain more below. They are also trademarks because the owner of the brand has “trademarked” its brand to get legal protection. For example, “NIKE” and “COCA-COLA” are obviously brands, but they are also trademarks. If an entity were to copy your logo for another brand, that would be cause for confusion and a significant credibility hit.Ī trademark is often used as another word for a “brand”. The logo is how consumers recognize your business, so trademarking it is vital in protecting its reputation as something that is yours and yours alone. Because so much time and money is invested into developing your company's logo, it is crucial to secure it.Ī company logo is a visual representation of your brand. A trademark can be utilized for a name, title, logo, or symbol representing a business. What is a Trademark?Ī trademark protects intellectual property from theft or infringement.
COPYRIGHT MY LOGO HOW TO
Trademarking a logo can be done by either hiring an attorney to conduct it for you or working with a specialized service for a more straightforward process.ĭisclaimer: regardless of your choice on how to trademark a logo, be prepared for the trademarking duration to take at least six months to finish. īy the time, it doesn’t hurt to fully understand the basics and structure of trademarking so you can be ready for whatever is thrown at you. It’s fundamental to acquaint yourself with the process to do it correctly and avoid risky situations. If you have a logo sticking around for a long time, it is best to get it trademarked right away to protect your intellectual property. Understanding how to trademark a logo is one of the most important ways to establish your company’s identity.
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